The world seems to force you to choose: the “rational” people on one side, the “creative” people on the other. As if you had to pick a lane and stay in it.
I picked mine. Fifteen years in data and marketing. I kept evolving (analyst, strategist, consultant), but always on the same side of the line. Until a restlessness appeared that I couldn’t quite place.

I did an exercise called “Designing Your Life.” The idea is to write the alternate lives you’d want to live. I wrote mine and put them in a drawer.
Months later I read them again. They all pointed to the same place: medialab, digital art, community, events. The intersection of technology and art.
And that place had people. People who hadn’t picked a side. Where the visual world aims for pixel perfect, they embrace random(). Where most would choose the precision of a laser printer, they choose the wobble of a plotter.
I watched them from the outside. For years.
How much longer was I going to ignore that desire? Was I going to regret not trying?

There was an obvious problem: I’m not an artist.
But one day I watched a video of Jeff Bezos on the “regret minimization framework.” Imagine you’re 80 years old — would you regret not having tried this?
The answer was clear.
And if I wasn’t an artist, maybe that was an advantage. I could build something that wasn’t about me. That was about them.

That’s how Generative Media Club was born.
Club. Not media, not platform, not “community” in the generic startup sense. Club. Because a club is about belonging. About being with people who share something specific.
My definition: a place for weird people with weird interests.
Artists who code. Programmers who draw. People who use algorithms to make things that shouldn’t be beautiful but somehow are. Generative art, creative coding, pen plotters, the whole territory where art and technology blur into each other.
What do they do there? Depends. Some are looking to learn (because the knowledge is scattered — random YouTube tutorials, abandoned GitHub repos, in the heads of people who don’t document it). Others are looking to not feel alone (because it’s easy to be the only one in your circle who understands why you spent 6 hours making a line move a certain way). And others want to grow what they’re building — their projects, their visibility, their business.
The goal is to give them a place where they can do all of that.

GMC also became my lab. Where I apply everything I know (WordPress, SEO, blocking bots) and where I experiment with what I’m still learning (automation, AI).
And then there’s the other side — reaching out to artists for interviews, making postcards with my pen plotter, sending them to artists around the world.
I never imagined that fifteen years of marketing would end up here: sending postcards made with a plotter to artists I met on the internet.

Does it work? I don’t know.
But recently someone wrote to me. They discovered TouchDesigner through GMC. Now they’re in the middle of a career transition.
That’s it.

I know the direction of this vector. And I’m ready for every random() I find along the way.