Workshops

Applied AI workshops

No tutorials that expire in three months. Hands-on sessions that build real fluency with AI — for your team, or for you. Delivered in English or Spanish, on-site or remote.

understand → apply → build


01

foundations · for teams & individuals

AI fluency — the long game

Your team stops chasing hacks and starts using AI with judgment.

you’ll leave with

  • Mental models that outlast the next model
  • Prompting & context that holds up at real work
  • A shared way of working — and your own prompt library

Half-day (teams) · live cohort (individuals)


02

your stack · for marketers & analysts

AI for data & measurement

Audit and query your analytics with AI — catch what’s broken before it costs you data.

you’ll leave with

  • An AI-assisted audit of your own GTM / GA4
  • Querying your data in plain language (GA4 / BigQuery)
  • A QA workflow that keeps it clean

Multi-session on your real data · cohort on demo data


03

build · for ops, marketers & makers

AI agents — put one to work

Build an AI agent that plugs into your real tools and does the work — not a toy demo.

you’ll leave with

  • A working agent connected to your tools (via MCP)
  • The judgment of when an agent is worth it
  • Patterns that scale — and an “under control” checklist

Half-day or 2 sessions · cohort · optional self-hosted track


Two ways in

For teams

In-company training

Tailored to your tools, data and workflows. We work on your real cases — your team ships something by the end.

For individuals

Open cohorts

Live, small-group sessions for people who want to get genuinely fluent — hands-on, limited seats. Join the list for the next dates.


Why work with me

  • 15 years in data & marketing — analyst → Head of PPC → consultant
  • 40+ clients of my own, across LATAM and Japan
  • Anthropic-certified — Claude API & AI Fluency
  • I build what I teach — measurementIQ, Generative Media Club, the CV chatbot on this site, a self-hosted agent

See the work → · the full résumé →


Beyond the three

A starting menu — tell me what your team needs and we shape it together.

  • RAG — chat with your own data and documents
  • Context engineering — beyond the prompt
  • AI governance — where it breaks, and how to stay in control
  • AI content systems & generative media

Get in touch

Tell me what you need

Pick the workshop(s) you’re curious about and tell me a bit about your team — I’ll get back to you.