Workshops
Applied AI workshops
No tutorials that expire in three months. Hands-on sessions that build real fluency with AI — for your team, or for you. Delivered in English or Spanish, on-site or remote.
understand → apply → build
01
foundations · for teams & individuals
AI fluency — the long game
Your team stops chasing hacks and starts using AI with judgment.
you’ll leave with
- Mental models that outlast the next model
- Prompting & context that holds up at real work
- A shared way of working — and your own prompt library
Half-day (teams) · live cohort (individuals)
02
your stack · for marketers & analysts
AI for data & measurement
Audit and query your analytics with AI — catch what’s broken before it costs you data.
you’ll leave with
- An AI-assisted audit of your own GTM / GA4
- Querying your data in plain language (GA4 / BigQuery)
- A QA workflow that keeps it clean
Multi-session on your real data · cohort on demo data
03
build · for ops, marketers & makers
AI agents — put one to work
Build an AI agent that plugs into your real tools and does the work — not a toy demo.
you’ll leave with
- A working agent connected to your tools (via MCP)
- The judgment of when an agent is worth it
- Patterns that scale — and an “under control” checklist
Half-day or 2 sessions · cohort · optional self-hosted track
Two ways in
For teams
In-company training
Tailored to your tools, data and workflows. We work on your real cases — your team ships something by the end.
For individuals
Open cohorts
Live, small-group sessions for people who want to get genuinely fluent — hands-on, limited seats. Join the list for the next dates.
Why work with me
- 15 years in data & marketing — analyst → Head of PPC → consultant
- 40+ clients of my own, across LATAM and Japan
- Anthropic-certified — Claude API & AI Fluency
- I build what I teach — measurementIQ, Generative Media Club, the CV chatbot on this site, a self-hosted agent
Beyond the three
A starting menu — tell me what your team needs and we shape it together.
- RAG — chat with your own data and documents
- Context engineering — beyond the prompt
- AI governance — where it breaks, and how to stay in control
- AI content systems & generative media
Get in touch
Tell me what you need
Pick the workshop(s) you’re curious about and tell me a bit about your team — I’ll get back to you.